Stop Press

27/11/08

The importance of marketing services in tough times

An organisation such as Schmooze Communications is a perfect complement to down-sized marketing teams.

The reality of an economic slowdown is that marketing is one of the first budgets to feel the razor. Whether it is staff redundancies or a strangulation of capital resources, for some reason most organisations seem to believe that investments in marketing are a necessary evil in good times and an expendable overhead in bad.

Where staff numbers are reduced there is an increased burden on the surviving marketing team. There is an executive expectation that marketing will continue despite the fact that there are a lot less man-hours at hand to get the job done.

That's exactly where the sensible option is to engage a third-party service provider such as Schmooze Communications to keep marketing programmes going without all the overheads and distractions of employing full time staff.

Whether you need an event organised, collateral written or communications to existing and prospective customers, you only have to pay for the hourly fees that are incurred for individual projects as they are taken forward. In most cases will be considerably less expensive than the cost of a full-time employee to complete the same tasks.

A third party marketing services provider can focus better on achieving stated objectives and brings proven expertise to making sure that your marketing messages cut through the noise.